#Trump spent money on self tv#
Overall, Trump’s summer spending on national Fox News ads - more than 10 percent of the campaign’s total TV budget during that time, and more than the rest of its cable advertising combined - illustrated a strategy focused on the Trump base even as the campaign has talked about targeting swing-voting suburbanites, according to interviews with more than a half-dozen advertising experts and Republican strategists. “At the end of the day, you can’t build a house if you don’t have a solid foundation, and politically, the GOP base is that foundation for the president.” The Trump campaign has always made driving a narrative to the base a top priority,” Everhart said. “So far, it’s all been 20,000-foot, feed red meat to the base … messaging. I think you’re going to see it, but you haven’t seen it so far,” said Nick Everhart, a Republican media consultant. “I’d be shocked if you don’t see the campaign, in these bigger battleground states, doing some level of female demographic messaging in suburban-urban areas, where college-educated women have become such a problem. Biden spent $35.3 million on TV in Michigan, Pennsylvania and Wisconsin over the past three months, per Advertising Analytics, though the Democratic nominee only just started advertising in Minnesota. The focus on Fox has alarmed some Republican strategists who think the campaign has missed an opportunity to spread its message to battleground-state swing voters, who are getting a steady dose of Joe Biden ads. Trump spent an additional $9.7 million advertising in Pennsylvania, another key state he flipped in 2016, over the same time period. According to Advertising Analytics, an ad-tracking firm, the Trump campaign spent more money on national ads on Fox News in June, July and August ($9.4 million) than it spent on local broadcast TV in Michigan, Minnesota and Wisconsin ($8.3 million). While the Trump campaign chopped its TV spending throughout the summer, even going dark on the airwaves on multiple occasions, the campaign maintained a heavy presence on Fox. His campaign response: doubling down on his base, via his favorite TV channel, Fox News. President Donald Trump spent the summer trailing in national polls, losing in swing states and bleeding suburban voters to Joe Biden.
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